January 20, 2005
Writing Things Down
I once wrote an article for my Ducks In Order newsletter called The Power of Writing Things Down.
I mention this because it's an example of why you should be submitting articles to the Rochester Entrepreneurs Resource.
- It's a way for people to become familiar with you without your having to meet them face-to-face. Face-to-face will always give you a higher quality connection, but successful marketing depends on multiple types of connections.
- It's a more efficient use of your time than face-to-face meetings. Sure, it takes you longer to write something than it does to say it. But once you've written it down, it doesn't take any more of your time to communicate that same message to dozens or thousands of people.
- It allows you to leverage your marketing activities. A good article written in a blog can easily become a PR piece in the newspaper and a brochure given out at trade shows. It can even become a chapter in a book or an article in a magazine.
The whole point of this is that you should be making use of every chance you get to let people know about yourself and your business, and the Rochester Entrepreneurs Resource is one such mechanism that is begging to be used!
P.S. I intend to make use of this idea myself, so don't be surprised to see a version of this note on my own blog and on several networking forums that I belong to!
Posted by Kurt at January 20, 2005 01:25 PM
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